/* ============================================================
   KJ WebWide — tokens
   ============================================================ */
:root{
  --ink:#0A0A0B;        /* page ground — never #000 */
  --ink-2:#111113;      /* raised surfaces */
  --ink-3:#18181B;      /* cards */
  --line:#26262B;       /* hairlines */
  --paper:#F4F2EF;      /* primary text */
  --mute:#8B8B93;       /* secondary text */
  --red:#DE1F26;        /* structural accent */
  --red-hot:#FF3A32;    /* glow only */
  --live:#3FCF8E;       /* LIVE stamp */
  --amber:#E0A33F;      /* IN PROGRESS stamp */

  --display:'Archivo','Helvetica Neue',Arial,sans-serif;
  --mono:'JetBrains Mono','SFMono-Regular',Menlo,monospace;

  --gut:clamp(1.25rem,4vw,3.5rem);
  --sect:clamp(5rem,12vh,9rem);   /* vertical section rhythm */
  --max:1280px;
}

/* ============================================================
   base
   ============================================================ */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  margin:0;
  background:var(--ink);
  color:var(--paper);
  font-family:var(--display);
  font-size:16px;
  line-height:1.5;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;height:auto}
a{color:inherit;text-decoration:none}
h1,h2,h3,h4,p{margin:0}
:focus-visible{outline:2px solid var(--red-hot);outline-offset:3px;border-radius:2px}

.skip{
  position:absolute;left:-9999px;top:0;z-index:999;
  background:var(--red);color:#fff;padding:.75rem 1.25rem;
  font:600 .9rem/1 var(--mono);
}
.skip:focus{left:1rem;top:1rem}

/* ============================================================
   layout primitives
   ============================================================ */
.container{width:100%;max-width:var(--max);margin-inline:auto;padding-inline:var(--gut)}

.eyebrow{
  font:600 .875rem/1.35 var(--mono);
  letter-spacing:.16em;text-transform:uppercase;
  color:var(--mute);margin-bottom:1.5rem;
}
.eyebrow::first-line{color:var(--mute)}

section > .container > h2{
  font-family:var(--display);font-weight:900;
  font-size:clamp(1.9rem,3.6vw,3.1rem);
  line-height:1.05;letter-spacing:-.028em;
  max-width:20ch;margin-bottom:2.5rem;
}

.measure{
  max-width:62ch;
  font-size:clamp(1.05rem,1.6vw,1.35rem);
  line-height:1.55;
  color:rgb(244 242 239 / .85);
}

.btn-primary,.btn-ghost{
  display:inline-flex;align-items:center;justify-content:center;
  min-height:48px;padding:.85rem 1.6rem;
  font:600 .95rem/1 var(--display);letter-spacing:.01em;
  border-radius:2px;transition:transform .2s ease,background .2s ease,border-color .2s ease;
}
.btn-primary{background:var(--red);color:#fff;border:1px solid var(--red)}
.btn-primary:hover{background:var(--red-hot);border-color:var(--red-hot);transform:translateY(-2px)}
.btn-ghost{background:transparent;color:var(--paper);border:1px solid var(--line)}
.btn-ghost:hover{border-color:var(--paper);transform:translateY(-2px)}

.stamp{
  display:inline-flex;align-items:center;gap:.45rem;
  font:600 .875rem/1 var(--mono);
  text-transform:uppercase;letter-spacing:.1em;
  padding:.45rem .75rem;border-radius:999px;border:1px solid;
}
.stamp.live{color:var(--live);background:rgb(63 207 142 / .12);border-color:rgb(63 207 142 / .35)}
.stamp.live .dot{
  width:6px;height:6px;border-radius:50%;background:var(--live);
  animation:pulse 2s ease-in-out infinite;
}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.25}}
.stamp.progress{color:var(--amber);background:rgb(224 163 63 / .1);border-color:rgb(224 163 63 / .35)}
.stamp.concept{color:var(--mute);background:transparent;border-style:dashed;border-color:var(--line)}

/* grain + spine */
.grain{
  position:fixed;inset:0;z-index:2;pointer-events:none;opacity:.04;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)'/%3E%3C/svg%3E");
}
.spine{
  position:fixed;top:0;bottom:0;width:2px;background:var(--red);
  left:max(1.25rem,calc((100vw - var(--max))/2));
  opacity:.5;z-index:1;pointer-events:none;
}
@media (max-width:959px){.spine{display:none}}

/* reveal */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .7s ease var(--d,0ms),transform .7s ease var(--d,0ms)}
.reveal.in{opacity:1;transform:none}

/* ============================================================
   nav
   ============================================================ */
.nav{
  position:sticky;top:0;z-index:50;
  background:rgb(10 10 11 / .72);
  backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);
  border-bottom:1px solid transparent;transition:border-color .25s ease;
}
.nav.scrolled{border-bottom-color:var(--line)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:1rem;min-height:72px}
.brand{display:flex;align-items:center;gap:.6rem;min-height:44px}
.brand-mark{width:28px;height:28px;object-fit:contain}
.wordmark{font:800 1rem/1 var(--display);letter-spacing:.06em}
.wordmark .kj{color:var(--red)}
.nav-menu{display:flex;align-items:center;gap:2rem}
.nav-menu a:not(.btn-primary){
  display:inline-flex;align-items:center;min-height:44px;
  font:600 .92rem/1 var(--display);color:var(--mute);
  transition:color .2s ease;
}
.nav-menu a:not(.btn-primary):hover{color:var(--paper)}
.nav-call{min-height:44px;padding:.7rem 1.1rem;font-size:.88rem}

.nav-toggle{
  display:none;flex-direction:column;justify-content:center;gap:5px;
  width:44px;height:44px;background:none;border:0;cursor:pointer;padding:0;
}
.nav-toggle span{display:block;height:2px;width:22px;background:var(--paper);margin-inline:auto;transition:transform .25s ease,opacity .25s ease}
.nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

@media (max-width:820px){
  .nav-toggle{display:flex}
  .nav-menu{
    position:absolute;left:0;right:0;top:100%;
    flex-direction:column;align-items:stretch;gap:0;
    background:var(--ink-2);border-bottom:1px solid var(--line);
    padding:0 var(--gut);max-height:0;overflow:hidden;
    transition:max-height .3s ease,padding .3s ease;
  }
  .nav-menu.open{max-height:360px;padding:1rem var(--gut) 1.75rem}
  .nav-menu a:not(.btn-primary){min-height:52px;padding:.9rem 0;border-bottom:1px solid var(--line);font-size:1.05rem}
  .nav-call{margin-top:1rem}
}

/* ============================================================
   hero
   ============================================================ */
.hero{padding-block:clamp(3.5rem,9vh,6.5rem) var(--sect);position:relative}
.hero-grid{display:grid;gap:clamp(2.5rem,5vw,4rem);align-items:center}
@media (min-width:960px){.hero-grid{grid-template-columns:1.05fr .95fr}}

.hero h1{
  font-family:var(--display);font-weight:900;
  font-size:clamp(2.35rem,4.05vw,3.65rem);
  line-height:1.0;letter-spacing:-.035em;
  max-width:19ch;margin-bottom:1.75rem;
}
.hero h1 .accent{color:var(--red)}
.hero .lede{
  max-width:52ch;font-size:clamp(1.05rem,1.5vw,1.28rem);
  line-height:1.55;color:var(--mute);margin-bottom:2.25rem;
}
.hero-cta{display:flex;flex-wrap:wrap;gap:.9rem}

.hero-stack{position:relative;min-height:clamp(240px,36vw,380px)}
.hero-stack .shot{
  position:absolute;width:80%;border:1px solid var(--line);border-radius:4px;
  box-shadow:0 28px 60px rgb(0 0 0 / .55);
  will-change:transform;
}
.shot-1{top:0;left:0;transform:rotate(-2.2deg);z-index:3}
.shot-2{bottom:0;right:0;transform:rotate(1.8deg);z-index:2}
@media (max-width:959px){
  .hero-grid{grid-template-columns:1fr}
  .hero-stack{order:2}
}

/* ============================================================
   problem / who — narrow measure sections
   ============================================================ */
.problem,.who{padding-block:var(--sect)}
.problem .measure,.who .measure{margin-left:0}

/* ============================================================
   work
   ============================================================ */
.work{padding-block:var(--sect);border-top:1px solid var(--line)}
.work-rows{display:flex;flex-direction:column;gap:clamp(3.5rem,7vw,6rem);margin-top:1rem}

.work-row{display:grid;gap:clamp(1.5rem,3.5vw,3.25rem);align-items:center}
@media (min-width:900px){
  .work-row{grid-template-columns:1.1fr .9fr}
  .work-row:nth-child(even) .work-shot{order:2}
}
.work-shot img{border:1px solid var(--line);border-radius:4px;box-shadow:0 22px 48px rgb(0 0 0 / .5)}
.kicker{font:600 .875rem/1.35 var(--mono);letter-spacing:.14em;color:var(--mute);margin-bottom:1rem}
.work-text h3{font-weight:900;font-size:clamp(1.6rem,2.6vw,2.3rem);letter-spacing:-.02em;line-height:1.1;margin-bottom:1rem}
.work-text > p:not(.kicker):not(.work-meta){color:rgb(244 242 239 / .78);font-size:1.02rem;line-height:1.6;max-width:46ch}
.work-meta{display:flex;flex-wrap:wrap;align-items:center;gap:1rem;margin-top:1.5rem}
.work-link{
  display:inline-flex;align-items:center;min-height:44px;
  font:600 .9rem/1.3 var(--mono);color:var(--paper);
  box-shadow:inset 0 -1px 0 var(--line);
  transition:box-shadow .2s ease,color .2s ease;
}
.work-link:hover{color:var(--red-hot);box-shadow:inset 0 -1px 0 var(--red-hot)}

/* concepts */
.concepts{margin-top:clamp(4.5rem,9vw,7rem);padding-top:clamp(2.5rem,5vw,3.5rem);border-top:1px solid var(--line)}
.concepts-h{font-weight:800;font-size:1.35rem;letter-spacing:-.01em;margin-bottom:.5rem}
.concepts-note{color:var(--mute);font-size:.95rem;margin-bottom:2.25rem}
.concept-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:1.25rem}
@media (min-width:1140px){.concept-grid{grid-template-columns:repeat(5,1fr)}}
.concept-card{
  background:var(--ink-2);border:1px solid var(--line);border-radius:4px;
  padding:.75rem;transition:transform .25s ease,border-color .25s ease;
}
.concept-card:hover{transform:translateY(-4px);border-color:#3A3A42}
.concept-card img{border-radius:2px;margin-bottom:1rem;aspect-ratio:16/10;object-fit:cover;object-position:top;border:1px solid var(--line);background:var(--ink)}
.concept-card .stamp{margin-bottom:.75rem}
.concept-card h4{font-weight:800;font-size:1.02rem;margin-bottom:.25rem;padding-inline:.25rem}
.concept-card p{color:var(--mute);font:400 .9rem/1.3 var(--mono);padding:0 .25rem .5rem}

/* ============================================================
   how it works
   ============================================================ */
.how{padding-block:var(--sect);border-top:1px solid var(--line)}
.steps{display:grid;gap:0;margin-top:1rem}
@media (min-width:821px){
  .steps{grid-template-columns:repeat(3,1fr)}
  .step{padding-inline:clamp(1.25rem,3vw,2.5rem);border-left:1px solid var(--line)}
  .step:first-child{padding-left:0;border-left:0}
}
@media (max-width:820px){
  .step{padding-block:2rem;border-top:1px solid var(--line)}
  .step:first-child{padding-top:0;border-top:0}
}
.step-num{font:600 2.5rem/1 var(--mono);color:var(--red);margin-bottom:1rem}
.step h3{font-weight:800;font-size:1.5rem;letter-spacing:-.01em;margin-bottom:.75rem}
.step > p:not(.step-num){color:var(--mute);font-size:1rem;line-height:1.6}

/* ============================================================
   pricing
   ============================================================ */
.pricing{padding-block:var(--sect);border-top:1px solid var(--line)}
.prices{display:grid;gap:clamp(2rem,4vw,3rem);margin-top:1rem}
@media (min-width:821px){.prices{grid-template-columns:repeat(3,1fr)}}
.price-num{
  font-family:var(--display);font-weight:900;
  font-size:clamp(2.75rem,5vw,4rem);line-height:1;
  letter-spacing:-.035em;color:var(--paper);margin-bottom:.5rem;
}
.price-num .cur{font-size:.5em;vertical-align:super;color:var(--red);letter-spacing:0}
.cadence{display:flex;align-items:center;flex-wrap:wrap;gap:.6rem;font:600 .875rem/1 var(--mono);text-transform:uppercase;letter-spacing:.14em;color:var(--mute);margin-bottom:1rem}
.optional{
  font:600 .875rem/1 var(--mono);letter-spacing:.1em;
  color:var(--paper);background:rgb(244 242 239 / .08);
  border:1px dashed var(--line);border-radius:999px;padding:.35rem .6rem;
}
.price-note{color:rgb(244 242 239 / .78);font-size:1rem;line-height:1.55;max-width:34ch}
.ownership{
  margin-top:clamp(2.5rem,5vw,3.5rem);
  border:1px solid var(--line);border-left:3px solid var(--red);
  background:var(--ink-2);padding:1.35rem 1.6rem;
  font-size:1.15rem;line-height:1.5;
}

/* ============================================================
   contact
   ============================================================ */
.contact{padding-block:var(--sect);border-top:1px solid var(--line)}
.cards{display:grid;gap:1.25rem;margin-top:1rem}
@media (min-width:821px){.cards{grid-template-columns:1fr 1fr}}
.card{background:var(--ink-3);border:1px solid var(--line);border-radius:4px;padding:clamp(1.75rem,3.5vw,2.5rem)}
.card h3{font-weight:800;font-size:1.3rem;letter-spacing:-.01em;margin-bottom:.4rem}
.role{font:600 .875rem/1 var(--mono);text-transform:uppercase;letter-spacing:.14em;color:var(--mute);margin-bottom:1.75rem}
.phone{
  display:inline-flex;align-items:center;min-height:48px;font-weight:900;
  font-size:clamp(1.65rem,3.2vw,2.25rem);letter-spacing:-.025em;line-height:1.1;
  margin-bottom:.9rem;transition:color .2s ease;
}
.phone:hover{color:var(--red-hot)}
.email{display:inline-flex;align-items:center;min-height:44px;font:400 .95rem/1.4 var(--mono);color:var(--mute);word-break:break-word;transition:color .2s ease}
.email:hover{color:var(--paper)}

/* ============================================================
   footer
   ============================================================ */
.footer{border-top:1px solid var(--line);padding-block:clamp(2.5rem,5vw,3.5rem)}
.footer-inner{display:flex;flex-wrap:wrap;align-items:center;gap:1rem 2rem}
.footer-brand{display:flex;align-items:center;gap:.6rem}
.tagline{color:var(--mute);font-size:.95rem;margin-right:auto}
.copy{color:var(--mute);font:400 .875rem/1 var(--mono)}

/* ============================================================
   reduced motion
   ============================================================ */
@media (prefers-reduced-motion: reduce){
  *,*::before,*::after{animation:none!important;transition:none!important}
  .reveal{opacity:1!important;transform:none!important}
  html{scroll-behavior:auto}
}